PPC (pay-per-click) is a uniquely effective way of promoting your business to potential customers, and we're here to show you some of the benefits of running PPC ad campaigns to get more users to your website.
Although it requires an initial investment, the rewards can be huge, and PPC remains one of the best ways to take your small business from obscurity to a big brand name!
To understand how valuable PPC can be for your business, we’ve put together a list of 3 key benefits that a well-managed PPC campaign can provide.
Investing in a PPC campaign can provide immediate tangible results for your business.
Simply put, a well-optimised and well-funded PPC campaign can put your business in front of thousands of target customers immediately.
This fact makes PPC campaigns one of the most effective forms of digital marketing, and with the right targeting and appropriate funding, a PPC ad can generate a huge return on your investment.
However, PPC campaigns are tricky and finicky, and it’s easy to make mistakes and waste your budget – a scary prospect, especially for brand-new companies with limited funding.
Working with a digital marketing agency minimises this risk as agencies are experts at researching keywords, drawing trends from data, optimising PPC ads, and generating sales for your business.
With Intuition Media managing your PPC campaign, you can expect your business to be front and centre on the first page of Google in front of passionate and interested potential customers.
As you can imagine, this results in many impressions, website visits, and ultimately more sales!
Leading on from the first benefit of PPC, it's important to note that a PPC campaign is both reliable and efficient at generating visibility for your business.
Whilst other strategies such as SEO and organic marketing are suitable as long-term solutions, PPC adverts have an immediate impact.
You invest money with a marketing agency, the agency creates and runs your PPC campaign, and you're immediately noticing positive results!
Furthermore, a PPC ad campaign tends to become more reliable and efficient over time.
After gathering data from previous months, you can optimise a PPC campaign to remove underperforming keywords, focus on overperforming keywords, optimise your ad copy, and identify which parts of your sales funnels need to be improved.
A successful PPC campaign is an incredibly reliable and efficient way of quickly driving traffic to your website.
Furthermore, Intuition Media provides timely reports showing you how your PPC campaign is kickstarting your small business and setting you up for success!
Using PPC campaigns, you can target specific demographics that may be more lucrative to your business than other customers.
PPC campaigns are also ideal for generating new customers and reminding current customers about your brand.
Not only can you target specific customer demographics with your PPC ads, but you can also use locational keywords to filter out viewers from outside your target area.
It’s even possible to set up a comprehensive list of ‘negative keywords’ to disqualify viewers who are extremely unlikely to buy your product or use your service.
For example, including a ‘negative keyword’ such as ‘worst’ can ensure that your PPC ad doesn’t appear in a search string that lists the worst services or worst products in your niche.
PPC ads are certainly useful and effective, but they do require some investment and technical knowledge.
Luckily for you, working with a marketing agency (such as us!) will allow your PPC ads to flourish and empower your business with a great customer base!
If you're interested in kickstarting your small business with brilliant PPC ads, then make sure to contact our professional marketing team here at Intuition Media!
Sources:
.svg){kind=small}
.svg){kind=small}
.svg){kind=small}
.svg){kind=small}
.png)
