With over 90% of people on Instagram following a business and over 4.2 billion active social media users worldwide, it's no surprise that a robust social media presence is critical to a brand's success.
As one of the world's most popular social media platforms, Instagram is a great starting point for any small business looking to promote its brand or advertise its services.
Success on Instagram revolves around keyword and hashtag research, dominating a niche before branching out, and creating content that turns viewers into customers.
Additionally, it’s critical to create content that provides value to your viewers.
Simply posting pictures without providing value to viewers will generate almost no engagement and, as a result, Instagram will stop promoting the post as it’s not engaging people.
Understanding the concept of engagement and why it’s important is critical when creating successful Instagram content.
Instagram wants viewers to spend as long as possible on their platform so their adverts are seen by as many people as possible.
Therefore, Instagram promotes content that has proven to generate engagement as well as content that’s relevant to each specific user.
That means that ideal Instagram content is content that’s appropriate for the user and entices them to engage with the content through likes, shares, and comments.
However, creating this type of Instagram content takes time and experience, which is why it’s crucial to work with professionals to ensure long-term success and growth.
Although Instagram is great for creating a catalogue of content, the ultimate long-term goal of an Instagram marketing campaign should be to generate brand awareness and drive sales.
Unfortunately, many Instagram creators become discouraged after not seeing immediate results. Working with a digital marketing agency such as Intuition Media alleviates this problem!
Uploading generic pictures and uninspired content isn't enough to stand out anymore, which is why we'll analyse your competitors, discover which keywords and hashtags are ideal for your business, and create professional and relevant content that will drive engagement and build your brand's notoriety!
We can support business with social media marketing and custom social media management. We'll create posts and content for multiple social media platforms, ensuring that your brand's visibility is maximised across Twitter, LinkedIn, Facebook, and Instagram.
Contact us for a more bespoke solution!
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